This course explores social media and the role it plays in communicating and marketing to consumers. Current social media platforms and their role in digital marketing strategies are examined, along with the concepts and scope of integrated marketing communication, search engine marketing, and content marketing. The student will set objectives to develop a social media marketing plan and utilize new media technologies. The student will investigate the evolution of social media marketing strategies, ethical issues involved in their use, and the macro-environmental issues affecting social media. The student will examine social consumers and their behaviors and e-Commerce in relation to social media marketing campaigns and initiatives. (3 lect.) SOC
3
MKT
Marketing
3050
60
395
SOC
01/11/2021
05/06/2021
Central Wyo College
0.00
- Credit: 3
- Location: Central Wyo College
- Instructor: Brittany M. Yeates
- Room: WEB-WEB
- Method: Lecture
This course is designed to provide the student with the nature, significance, and scope of marketing. The student will evaluate the relationships among product, place, promotion and price, in addition to examining marketing practices and problems in a changing environment. (3 lect.)
3
MKT
Marketing
3210
40
396
01/11/2021
05/06/2021
Central Wyo College
0.00
- Credit: 3
- Location: Central Wyo College
- Days: TH
- Time: 8:30AM - 9:50AM
- Instructor: Brittany M. Yeates
- Room: WEB-WEB
- Method: Lecture
- Room: WEB-WEB
- Method: Lecture
Innovation management is the combination of innovation processes and change management. This course examines the challenges of operating in a fast-moving economy and hypercompetitive environments. The course analyzes the means necessary to create desired changes for sustainability and growth. Theories and fundamental skills associated with creative and innovative processes are fully examined. The student will formulate new ideas, design innovations, formulate implementation strategies, and critique the impact. The student will investigate systems that may stifle innovation or encourage innovation and contribute to a sustainable culture of innovation in organizations. (3 lect.)
3
MGT
Management
4020
40
397
01/11/2021
05/06/2021
Central Wyo College
0.00
- Credit: 3
- Location: Central Wyo College
- Days: TH
- Time: 5:30PM - 7:30PM
- Instructor: Teaching Staff
- Room: WEB-WEB
- Method: Lecture
- Room: HS-206
- Method: Lecture
This capstone course offers the student the opportunity to increase their impact and effectiveness as a leader and manager. The student will integrate and apply knowledge and skills acquired in the Bachelor of Applied Science Organizational Management and Leadership Degree through a capstone project. The student will develop a project that may be work, community, or field-based, and centered around a complex and real-life problem related to organizational management and leadership studies. (2 lect.)
2
MGT
Management
4390
40
398
01/11/2021
05/06/2021
Central Wyo College
0.00
- Credit: 2
- Location: Central Wyo College
- Days: W
- Time: 5:30PM - 6:30PM
- Instructor: Teaching Staff
- Room: WEB-WEB
- Method: Lecture
- Room: HS-206
- Method: Lecture
This capstone course is a method of summative evaluation in which the student is given an opportunity to demonstrate integrated knowledge and growth in the business and entrepreneurship area of emphasis. The student's cognitive, intellectual, and academic growth are assessed. The student will problem-solve complex and real life scenarios related to business and entrepreneurship studies, linking academic discourse to the global experience. (3 lect.)
3
MGT
Management
4395
60
400
01/11/2021
05/06/2021
Central Wyo College
0.00
- Credit: 3
- Location: Central Wyo College
- Instructor: Brittany M. Yeates
- Room: WEB-WEB
- Method: Lecture
This course examines leadership on an organizational level. The student will incorporate personal leadership knowledge with the key components of leading within a group/team environment. The student will analyze and formulate effective methods of conflict resolution, delegation, decision-making, and teamwork. The student will build trust, give and receive constructive feedback, and effectively empower others. The student will create an organizational vision and formulate strategies to communicate and cultivate support from employees and team members. (3 lect.)
3
MGT
Management
4005
40
401
01/11/2021
03/17/2021
Central Wyo College
0.00
- Credit: 3
- Location: Central Wyo College
- Days: T
- Time: 5:30PM - 8:30PM
- Instructor: Brad J. Schmit
- Room: WEB-WEB
- Method: Lecture
- Room: HS-208
- Method: Lecture
This course provides the student the opportunity to incorporate their leadership skills in a structured environment. The student may use his or her own workplace, or establish a team or internship setting in which they will integrate comprehensive knowledge gained from previous coursework in effective leadership. The student will gain practical application of personal and organizational leadership within the context of a practicum. The student will summarize the experience and devise a plan in which they may continue to strengthen their effectiveness. Prerequisite: Completion of or concurrent enrollment in MGT 3005, MGT 3010, and MGT 4005. (1 lect., 2 lab)
2
MGT
Management
4400
60
402
03/09/2021
05/06/2021
N/A
0.00
- Instructor: Brad J. Schmit
- Room: WEB-WEB
- Method: Lecture
This course will assist the student in putting together a "Roadmap for Success" for his or her business. The student will finalize all materials that will be used to start his or her business. Local networking opportunities will be explored. Prerequisite: Completion of ENTR 2510 or concurrent enrollment (3 lect.)
3
ENTR
Entrepreneurship
2535
JA
404
05/25/2021
06/19/2021
Jackson
926.00
- Credit: 3
- Location: Jackson
- Days: TWTH
- Time: 9:00AM - 12:45PM
- Instructor: Sandra Schultz
- Room: CFA-TBAJ
- Method: Lecture
Entrepreneurial marketing is designed to instruct learners how to create, develop, and execute marketing tactics to grow a successful business. A marketing plan will be created, which can be used as a tool to market successful businesses. The student will gain insights essential for marketing their entrepreneurial venture using innovative and financially responsible marketing strategies. The student will create effective marketing communication materials for use in his or her operation. The student will prepare a marketing plan to launch the entrepreneurial venture and implement the first two years of business operation. (3 lect.)
3
MKT
Marketing
1510
JA
405
05/25/2021
06/19/2021
Jackson
0.00
- Credit: 3
- Location: Jackson
- Days: TWTH
- Time: 1:15PM - 4:30PM
- Instructor: Sandra Schultz
- Room: CFA-TBAJ
- Method: Lecture
This course teaches wilderness users to practice responsible habits that promote the health and safety of self and others. Students are exposed to the theory and practice of outdoor leadership, teamwork and expedition behavior. Students will learn to live and travel in the wilderness within a framework of personal safety and care of the environment. Students will develop an awareness of how to apply "Leave No Trace" philosophy to their lives beyond the course. Students will apply principles of environmental ethics during the wilderness experience. This course may be repeated once if in a different location. (1-5 lect.)
4
G&R
Geography & Recreation
2030
SCC
406
07/20/2021
08/01/2021
Lander
390.00
- Credit: 4
- Location: Lander
- Days: MTWTHFSSU
- Time: 8:00AM - 8:00PM
- Instructor: Jacob J. Urban
- Room: SCC-OUT
- Method: Lecture